How to Prepare Your Home for a Real Estate Photoshoot:

A Step-by-Step Guide

Selling your home? The first thing potential buyers will see are the photos online, so making sure your home looks its best for the shoot is key. You don’t need to be a professional stager or photographer to make your home shine. With just a little effort and attention to detail, you can ensure your home looks inviting, spacious, and ready for its close-up.

1. Declutter and Depersonalize

Clutter-free spaces look larger, cleaner, and more appealing in photos. Here’s how to declutter effectively:

  • Remove Personal Items: Store away family photos, kids’ artwork, and personal keepsakes.
  • Clear Surfaces: Limit items on countertops, tables, and shelves to just one or two decorative pieces.
  • Organize Storage Spaces: Buyers often want to see closets and pantries, so keep them neat.

2. Deep Clean Every Room

A clean home radiates freshness and care. Prioritize these areas:

  • Windows and Mirrors: Ensure they are streak-free to let in natural light and enhance reflections.
  • Floors and Carpets: Vacuum, mop, or steam-clean floors for a spotless look.
  • Bathrooms: Scrub tiles, sinks, and toilets. Fold towels neatly and consider replacing old ones with fresh, neutral-colored options.
  • Kitchens: Clean appliances, wipe down cabinets, and shine faucets.

3. Maximize Lighting

Bright, well-lit spaces look more inviting. To enhance lighting:

  • Open Curtains and Blinds: Let in as much natural light as possible.
  • Replace Bulbs: Ensure all light fixtures are functional and use consistent bulb types for a uniform glow.
  • Turn On All Lights: Even during daytime shoots, turning on lights can add warmth and depth.

4. Stage Each Room with Purpose

Help buyers envision how each space can be used.

  • Living Room: Arrange furniture to create an open and inviting flow. Add throw pillows and a cozy blanket for a pop of color.
  • Bedrooms: Make beds with neutral bedding and add a few tasteful throw pillows. Declutter nightstands.
  • Kitchen and Dining: Add a bowl of fresh fruit or a vase of flowers to the kitchen. Set the dining table with simple, elegant place settings.

5. Pay Attention to Curb Appeal

The exterior is the first image buyers will see. Ensure it’s picture-perfect:

  • Tidy Landscaping: Mow the lawn, trim bushes, and remove weeds.
  • Clean the Driveway and Walkway: Pressure wash if necessary to remove dirt and grime.
  • Add Finishing Touches: A welcome mat, potted plants, or a wreath can make the entrance more inviting.

6. Highlight Special Features

If your home has standout features, ensure they shine in photos:

  • Fireplaces: Clean and decorate the mantle.
  • Outdoor Spaces: Arrange patio furniture and add cushions or outdoor décor.
  • Views: If your home boasts scenic views, clean windows and remove distractions that block them.

7. Remove Pets and Evidence of Them

While pets are beloved family members, their presence can distract buyers.

  • Relocate Pets for the Shoot: Ensure they’re out of the house during the session.
  • Hide Pet Items: Stash away beds, toys, and food bowls.
  • Deodorize: Neutralize any pet odors with natural air fresheners or by opening windows.

8. Communicate with Your Photographer

Professional photographers often have a vision for how to best showcase your home. Share details about what you want to highlight and follow any specific instructions they provide.


9. Do a Final Walkthrough

Right before the shoot, take a critical look around:

  • Remove Small Items: Hide things like remotes, chargers, and toiletries.
  • Straighten Up: Adjust cushions, rugs, and decor for a polished look.
  • Check Lighting: Ensure all lights are on and bulbs are working.

10. Bonus Tip: Think Neutral

Neutral tones appeal to a wider audience. If possible, tone down bold colors or overly personalized décor with temporary changes like slipcovers or removable wallpaper.


Conclusion Preparing your home for a real estate photoshoot is an investment of time and effort that pays off in better photos and more interest from buyers. By decluttering, cleaning, staging, and focusing on lighting, you can create a space that looks inviting, spacious, and move-in ready. Remember, the goal is to help buyers imagine themselves living in your home, and with a little preparation, you can make it picture-perfect!

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